What is CRM?
Customer Relationship Management (CRM) is a hotly-contested, multi-billion dollar industry, and is considered by some as a business necessity. But what is it? In Short The usual definition for CRM normally goes something like this: CRM is the technology used to store, organise and track the interactions a business has with its customer or target market. The Long Version Some elements of a business are irreplaceable: its people, culture, strong leadership, incredible teamwork