Updated: Jun 20, 2019
Customer Relationship Management (CRM) is a hotly-contested, multi-billion dollar industry, and is considered by some as a business necessity. But what is it?
The usual definition for CRM normally goes something like this: CRM is the technology used to store, organise and track the interactions a business has with its customer or target market.
The Long Version
Some elements of a business are irreplaceable: its people, culture, strong leadership, incredible teamwork, a great product. Managing your clients on a spreadsheet or (please, no) written pro forma.